DAIMANI gets into the mood with industry-first Black Friday promotions

Charlie Charters -

Black Friday is one of the most important dates in the entire commerce calendar, falling as it does the day after Thanksgiving [this coming Thursday] and starting the official countdown to Christmas amongst bargain-hungry shoppers.

The Wall Street Journal looks at how the coronavirus pandemic is fast-tracking big changes in Black Friday retail, pushing consumers into a digital future

While it is not unusual to see significant discounts offered for traditional retail products, including high-tech, Black Friday discounts have not really been embraced by the official VIP Hospitality industry.

Until now.

DAIMANI’s contribution to unlocking the potential that Black Friday offers comes through our industry-first Gift Card programme.

Our one-week long Black Friday promotion sees a 20% discount applied to all Gift Card purchases – so if you want to put US$ 100 onto a DAIMANI Gift Card, use the promotion code DAIMANIVIP20 when you get to the Shopping Basket and you’ll receive a 20% discount on checkout, paying US$80.

For more information and to go straight online for your Gift Card purchase please click here:

The 20% discount-offer ends on November 30.

The value loaded onto the Gift Card remains valid for the next 18 months and can be used against any purchase made on the DAIMANI platform.

Importantly, the gift card doesn’t have to be used by you – it is literally designed to be gifted from you to a loved one, friend or work colleague for them to use at their discretion.

And in case you are wondering the origin of the term Black Friday is steeped in one of the most significant rivalries in sporting history, as the History Channel explained:

‘The true story behind Black Friday, however, is not as sunny as retailers might have you believe. Back in the 1950s, police in the city of Philadelphia used the term to describe the chaos that ensued on the day after Thanksgiving, when hordes of suburban shoppers and tourists flooded into the city in advance of the big Army-Navy football game held on that Saturday every year. Not only would Philly cops not be able to take the day off, but they would have to work extra-long shifts dealing with the additional crowds and traffic. Shoplifters would also take advantage of the bedlam in stores to make off with merchandise, adding to the law enforcement headache.’

CBS created a brilliant teaser video for last year’s 120th edition of the Army-Navy match around the words of former US president John Kennedy. This year’s Army and Navy will take place on December 12 at the Michie Stadium in West Point instead of Philadelphia, as originally scheduled, due to attendance limits in the state of Pennsylvania