Heroes of VIP Hospitality: John Dykes

John Dykes is a TV presenter and commentator with Disney-owned Fox Sports Asia, based in Singapore. He writes and hosts the three-times weekly ‘The John Dykes Show’, and presents and commentates on a wide range of football from the Bundesliga to the AFC Champions League.

‘Dykesy’ was educated in England and Hong Kong, and enjoyed his first taste of sport as a reporter with the South China Morning Post. His television career includes work with the Hong Kong-based TVB and World Sport Group, before moving to Singapore with ESPN STAR Sports. Prior to his current position he worked as the in-house presenter and commentator for Premier League Productions based in London.


What was the first Live Event Hospitality programme that you attended, and what particular impressions did it make on you?

The Hong Kong Rugby Sevens, 1983 at the old National Stadium. My father was a banker with Citibank and they had a corporate box. I normally spent my time with the other students in the North Stand, where the Sevens represented a rite of passage involving first beers and the suchlike, so the hospitality suite represented a level of sophistication I was unused to. And the rugby was brilliant!

This is how the Hong Kong Sevens looked in 1981 when the tournament was held at the HK Football Club, located inside the racetrack of the Happy Valley Racecourse and connected to the club by an underground tunnel. Look out in the 2nd match for Sir Clive Woodward, Rugby World Cup-winning coach of England who is playing for the Barbarians.

And what is your favourite Live Event that you would encourage everyone to book when it goes on sale, and what makes it so special?

Any event that gives you a chance to get close to the stars of the game. In 2017, I attended the UEFA Champions League Final in Cardiff, mingling with star players and coaches in the hospitality area, then drove straight to Birmingham after the game and watched an ICC Champions Trophy cricket match between India and Pakistan the following day - an added bonus being that my hospitality package included a pre-game chat with former stars of both teams at the India team hotel.

Cricket Fan TV was outside the Finals of the 2017 ICC Champions Trophy to capture the delirious reaction of Pakistan fans to their win over India, coming as it did also at the end of Ramadan.

Who do you consider to be your business mentor or mentors, and what particular examples did they imprint on your business values?


As a journalist, I learned about accuracy and accountability from countless editors and reporters. In terms of sports broadcasting, I am indebted to former ESPN Star Sports MD Rik Dovey, who amongst other nuggets that informed my presenting style, once growled, ‘good show mate, but I don’t pay you to have an opinion.’

During my time anchoring the Premier League’s world feed, I worked with one of England’s best football studio directors Richard ‘Dickie’ Day,  who was uncompromising in his belief that rehearsal had to be long, serious and as ‘real life’ as possible. He was right.

Ric Dovey worked for nine years at ESPN STAR Sports until 2005. Under his leadership, ESPN STAR Sports’ distribution doubled to 128 million households across 25 countries in Asia and the number of customised feeds increased from seven to 13.

What was the most significant ‘Sliding Doors’ moment in your career, and how did this impact you?


In 1996, I was working as part of the production team at the World Sport Group when I fielded a call from the no-nonsense head of production at STAR Sports (then based in HK), who were about to move to Singapore and were looking for an anchor. ‘I know you can produce and present, but what are you? they asked. I stammered something about being able to do both. My then boss, Ben Nicholas, rushed into the room, put his hand over the receiver and muttered, ‘Mate, what are you doing? Tell them you’re a presenter!’ I did and within two years I was living in Singapore, hosting UEFA Champions League football, tennis Grand Slams, golf Majors, Formula One and a slew of cricket shows and matches.

Showing his versatility, John Dykes pitches a broadcast sponsorship for ESPN Star Sports’ coverage of the 2009 FA Cup telecast across Asia

If you had the option to experience/live in one music video which would it be and why?

I’d have been happy just to sit in the corner of the Huntington Beach set, petting Izzy Stradlin’s dog, as Guns N’ Roses made the Sweet Child O’ Mine video.

Behind the scenes at the shooting of the Sweet Child O’Mine and November Rain videos. ‘Don’t put your girlfriends or wives in your videos.’

Impressionable moments

What was your favourite televised live sport event or moment that you remember from childhood, why did it make such a lasting impression on you?

I was only six when the 1970 World Cup took place, but I remember my father calling me into the living room and making me watch Pele and company whenever Brazil played. Even then, I was struck by the way sport could absolutely leave you transfixed, especially whenever Jairzinho lined up a shot.

Brazil’s fabled right wing Jair Ventura Filho, better known as Jairzinho, was such a powerful presence at the 1970 FIFA World Cup he won the nickname ‘Furacão da Copa’ (World Cup Hurricane)

Who was playing at the first concert you attended, where and when, and what do you remember of the experience?


AC/DC, Hammersmith Odeon 1978. The band in their pomp, Angus Young charged through the crowd playing a solo and the show was simply electrifying. The following year, singer Bon Scott passed away and heavy rock had lost perhaps its greatest live act of the time.

AC/DC filmed live in Scotland in 1978 playing Riff Raff.

What do you remember — across all genres — as the most emotional moment in television or film or a sporting event that has brought tears to your eyes?


I don’t recall crying during any sporting event and in film and television it tends to be anything involving cruelty to children or animals that gets me choked up.

What was your childhood or earliest ambition?

I honestly couldn’t say I had any specific ambition but in terms of day-dreams, they would involve scoring goals or tries, taking wickets and winning races on the track. I was obsessed with sport.

Which experience had the biggest impact on your life and how you see the world?

Moving to Singapore in 1997. I threw myself into the most important role of my life as a multi-sport anchor at ESPN Star Sports, learning something new every day and racking up staggering hours on air. I learned to take my craft seriously, to collaborate with a production team and also to appreciate the cultural diversity in my workplace. Simultaneously, I met the amazing woman who was to become my wife. Within 18 months, we were married. 12 months later, we had the first of our two daughters. Professionally and personally, these were the best things that ever happened to me and I learned the vital lesson of respecting myself, my trade, my team and my family.

John Dykes was the face of ESPN Star Sports' coverage of the English Premier League when the satellite broadcaster picked up the rights in season 2001/2002, showing five live matches a week.

If your 22-year-old self could see you now, what would he think and what advice would you pass back to your younger self?

I don’t have any of those motivational speaker lines for you, I’m afraid. It would probably involve realising it is important to save money and get on the property ladder.

What day in your life would you most want to repeat??

The day I married Gina in Singapore in December 1997. A perfect day, surrounded by family and good friends, in my favourite place. We staged the wedding based on doing what we liked, not what traditional dictated and we had a blast: my day began with a run and a swim on the East Coast, our reception began in an old colonial bungalow built by Arabian traders and it ended with a party in a beach bar.

Which TV shows’ intro/theme songs do you never skip because they are so good?

Hawaii 5-0

The theme tune reached No. 4 in the Billboard US charts; the opening montage was created by the Iranian-born director Reza Badiyi who also crafted the intro to The Mary Tyler Moore Show. The famous hip-shaking hula dancer went on to become a professor of business technology at a local university.

What is a compliment that you really wish people wouldn’t give you?

‘I grew up watching you.’

What is/was the new technology or device that you immediately understood was going to be life-changing and how has it/did it impact your life?

Wireless technology. It just felt so right to cut cords and be able to do what I was doing in a studio, on-site, or wherever without restriction.

In 2013, John Dykes was on the phone to give his thoughts to CNN’s India affiliate about the shock resignation of Manchester United manager Sir Alex Ferguson

Without saying what the category is, what are your worst five of all time?

Backstreet Boys, N’Sync, Westlife, 98 Degrees, Take That

Irish boyband Westlife, being Shane Filan, Mark Feehily, Kian Egan, Nicky Byrne and Brian McFadden [until 2004], are the only band to have their first 7 singles enter the UK chart at No.1, which is still the record for the most singles of any artist to debut at No.1 in the UK

Recommendations

What are the best books you’ve read in the past year?

The New Iberia Blues’  by James Lee Burke, one of my all-time favourite writers for his brutal but lyrical evocations of crime and social injustice in Louisiana and Montana.

I’d also like to plug my friend James Chadwick’s remarkable first novel, ‘Path: A Story of Love, A Guide to Life’.

What are the three most rewarding podcasts, newspapers apps, or IG, YouTube and Twitter accounts you follow and why?

Joe Rogan’s podcast, which I usually watch bits of on YouTube, I like the sports writing in The Athletic (I pay for the app) and I love what is happening in the streaming space, so I subscribe to one of my favourite musicians’ Twitch channel, “Kiichichaos” by Matt Heafy of Trivum: he streams five days a week from his home studio, playing, singing and engaging with fans.

What’s the best, most useful word from another language that you aren’t fluent in?

‘Wabi-sabi’(侘寂) , the Japanese term that describes seeing beauty in imperfection, particularly in the natural world.

The Japanese philosophy of Wabi-sabi explained in 45 seconds

Tell us something even your colleagues might not know about you

I really dislike cake, especially sponge cake, and have to do my best to disguise this (or slip away to the bathroom or anywhere out of range) whenever it appears.

What non-curriculum subject[s] should be required for anyone leaving school or university to understand fully before they enter the workforce?

Anything to do with the technical skills we increasingly need to communicate ideas in the workspace.

If someone gave you a box that contained everything you have lost in life, what’s the first thing you would search for?

My father first. I miss him. Then, the Anterior Cruciate Ligament from my left knee. Boy I miss that guy and wish he had never exploded back in 1998.

What is the first sentence from the best novel yet to be written about the coronavirus?

‘Donald Trump set down his bottle of Corona and fixed the Mexican President with a steely gaze…’

To quote The Goo Goo Dolls, for you, ‘… the closest to heaven that I'll ever be …’ is where, with whom, when and doing what

Either in the front row of a heavy rock concert (Alter Bridge, Trivium, Megadeth) with my amazing metal-loving wife or on holiday in Hawaii with Gina and the girls.

Megadeth perform Holy Wars...The Punishment Due from the album Rust In Peace.

During this lock-down what are the things you’ve come to value most by their absence from your life and how will you put that right when this over?

Listening to talented musicians and watching great athletes doing what they do best. In the flesh, not via a screen. We need to experience them as much as we can, when we can, in case they are taken away from us again.

What celebrity death hit you the hardest and why?

Chris Cornell. The man’s singing and lyrics always touched my heart. It was made even worse by the fact that he foretold his own death so often and we all just hoped they were only lyrics.

In 2011 Chris Cornell, lead singer of Audioslave and Soundgarden, covers Led Zeppelin’s Thank You on the acoustic guitar from Zeppelin’s first album, on Howard Stern’s radio show. He died in May 2017. Rock star Alice Cooper said of him, ‘Chris Cornell, in our circle, was known as “The Voice” because he had the best voice in rock and roll.

What is something your generation did that you regret most your child’s generation will never get to experience or understand?

Journalists used to get really close to managers and players, maybe even befriend them, while at the same time being able to differentiate between their personal and professional dealings.

The locker room-type relationship between NFL players and the media has been a constant source of professional value as well as friction. Here are some of the top ten trickiest moments caught on camera.

What is the darkest, most unsatisfactory and on-going issue you have seen or experienced in your business?

The politicisation of things that really should just come down to merit.

If you had access to your lifetime stats in any area, what would you put forward as your most interesting statistic, and what should be learn from this?

The answer is 36. As in 36 years between individual gold medals (HK Schools A Grade 400 metres finals 1983 and 2019 Singapore Spartan Race Men’s 55 and over). Lesson learned: should have kept running track as long as I could or discovered obstacle course racing a lot earlier.