The news from the China market is depressing, especially if you are in the business, like DAIMANI, of working with outbound tour operators and offering them official ticket-inclusive hospitality experiences at major global events. When will the bad news stop coming? Will the market ever recover? Should we just scratch China off the map for the next four or five years?
All the evidence says, No, as this excellent ‘think piece’ from renowned digital consultancy firm China Skinny makes clear. When the mainland went through something similar in 2003 with SARS, the enforced requirement to stay at home created a hyper pent-up demand for travel that, when the ban was eventually lifted, saw Chinese customers go an overseas travel splurge that set unprecedented records.
Read the full article on China Skinny here.