Please Help the Hospitality Industry Help Its Own - July 12 deadline looms

At the centre of everything that the official VIP Hospitality industry does is exceptional food and beverage served in a live-event setting.

That’s why The DAIMANI Journal is happy to give a big shout-out to several initiatives being run by The World’s 50 Best Restaurants that will loop back into supporting the hospitality industry as it struggles through the coronavirus lockdown.

Checkout the 2019 list of The World’s 50 Best Restaurants:

‘Changing the world one bite of food at a time’. Highlights of the The World's 50 Best Restaurants 2019 show in Singapore last year; the 2020 event has been postponed for a year

The William Reed Business Media-owned list has released its first ever e-cookbook, entitled Home Comforts: Simple Lockdown Recipes from the World’s Best Chefs and Bartenders, featuring the meals that the world’s most revered chefs are cooking for their families at home.

  1. Available for a USD10/£8 minimum donation through the 50 Best Bid for Recovery donation site with immediate effect, the cookbook raises funds to support the global hospitality community as part of the 50 Best for Recovery programme announced earlier this year in partnership with founding donor S.Pellegrino and Acqua Panna.

The cookbook contains 50 unique recipes from an equal balance of female and male chefs who have featured on recent 50 Best lists, plus 25 cocktail pairings from bartenders behind The World’s 50 Best Bars. The result is a collection of simple and delicious comfort food creations, from Tokyo to San Francisco, split into categories of vegetarian, fish and seafood, meat and dessert.

Whether it’s Alain Passard’s inspired veg-led cookery, Daniela Soto-Innes’ versatile mole, Manu Buffara’s Sunday family favourite or Vicky Lau’s brilliant bao, Home Comforts offers something to suit any amateur cook and every palate. This initiative offers a means for every food-and-drink lover to help the cause of the hospitality sector in return for a very special collection of recipes and insights.

Last year’s World's Best Female Chef, the Mexican Daniela Soto-Innes talks about her career and inspirations

The 50 Best have also been championing the industry standards proposed by the Aspen Institute. The guidelines developed address common questions about the virus and offer practical steps that chefs, managers and supervisors can begin taking as they prepare to re-open their kitchen and draw on expertise of medical experts, public health officials, chefs and restaurant operators with decades of experience in their fields.

  1. Another crucial initiative is the July 12 close of auction on the ‘Bid for Recovery’ Auction of out-of-this-world gastronomic experiences and rare items [such as a Remy Martin decanter signed by director Pedro Almodóvar and members of the Cannes Film jury].
  2. 50 Best is also launching the #50BestRateMyPlate Instagram challenge for food lovers to create, and post, dishes inspired by those in the Home Comforts recipe book. Every week for five weeks from July 20, 50 Best will choose its favourite three #50BestRateMyPlate dishes and share these with its 1.1m followers, who will then vote on their preferred dish.

The plate with the most votes during each of the five weeks will become a finalist and win the chance to be judged by a panel of 50 Best chefs in late August. The winner of that judges’ round will receive two VIP tickets to The World’s 50 Best Restaurants awards event in Antwerp, Flanders, in 2021.

The Instagram-based competition has been created to give an insight into what The 50 Best chefs have been cooking during lockdown, giving readers special access to the simple suppers they make at home, away from the polished plating in their restaurants.

Anyone, anywhere in the world can donate, download a copy, and start cooking like a 50 Best chef, with ingredients easily sourced from supermarkets and local stores. With a balance of female and male chefs and bartenders, those participating reflect the gender parity that 50 Best promotes with its ‘50/50 is the new 50’ campaign.

The funds raised will go towards providing direct and tangible financial relief for restaurants and bars worldwide as they emerge from the coronavirus pandemic as part of the 50 Best for Recovery programme. Independent restaurants and bars across the world will be able to apply for a direct grant starting in late July.

For a breakdown of the non-profit organisations who will benefit please click here:

William Drew, pictured, the director of content for The World’s 50 Best Restaurants, said, ‘We are thrilled to have some of the world’s leading chefs and bartenders come together and offer their favourite recipes for our first ever e-cookbook. Chefs who have featured on The World’s 50 Best Restaurants lists are opening their kitchens and encouraging food lovers to recreate their best-loved dishes in the comfort of their own homes.’

Close up of William Drew
Author image
Charlie Charters is a former rugby union official and sports marketing executive turned thriller writer whose debut book Bolt Action was published by Hodder & Stoughton in 2010.
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