If you study DAIMANI’s marketing literature you will see that we are always stressing ‘Live Experiences’. Because that’s what we sell – official ticket and hospitality packages to Live Experiences, be they sport, music or festivals.
But if there is a unique value in a Live Experience what is it and can this actually be measured, quantified and therefore validated?
We thought not until this week when we were delighted to read this article in the UK Guardian.
Joseph Devlin, professor of cognitive neuroscience at University College London, described in his study how heart rates can increase as much as two-fold for those in the venue against those watching the same event remotely. ‘People’s hearts [start] to synchronise within the group, and you feed off the response of the people around you. You hear their emotional responses, their gasps, their claps, their laughs, or their horror, depending on what it is you’re watching. You mirror that in yourself and that amplifies your own personal experience.’
In fact the Live Experience can stimulate the cardiovascular system as much as doing 28 minutes of healthy cardio exercise, says Professor Devlin.
Read the full article on The Guardian here.