The curtains have closed on EURO 2024, leaving behind unforgettable moments and memories that sports enthusiasts will remember forever, setting new benchmarks in sports entertainment and hospitality. This tournament was hosted in 10 iconic German cities, bringing together over a million fans from all over the world in stadiums as well as via broadcast to witness the best of European football.
The whole world was gripped by UEFA EURO 2024™ with record-breaking attendances and levels of engagement that were unimagined before. The electrifying atmospheres generated both on and off the pitch through filled stadiums made the tournament very memorable when compared to others. In addition, global viewership during the tournament increased significantly, peaking at more than 400 million people watching only the final between Spain and England. Moreover, social media went into a frenzy resulting into more than 1.5 billion interactions on different platforms by fans sharing experiences and cheering their teams.
A New Standard in Hospitality
DAIMANI as Sales Agent and Member of the 2024 Hospitality Experience AG Group, the Official UEFA EURO 2024™ Hospitality Provider, strived to contribute to make this experience for all hospitality customers smooth, unique, memorable and the best it can be. While drama and spectacle unfolded on the pitch, hospitality guests immersed in first-class treatment: These included shared or exclusive lounges, gourmet dining experiences or private boxes complete with full bar service facilities for guests who want privacy and discretion while watching their favorite games. All spiced up with a little extra from the Official Hospitality Provider: a dedicated concierge to buy merchandise for the guests, the friendly waiters and hostesses proud to run the show for the guests, the cocktail trolley with selected local spirits or the choice of options when food allergies or intolerances were expressed, just to name a few extras.
Certainly a fan benefit, the HE24 App ; all Official Hospitality Customers were offered the exclusive chance to extend their football fiesta on the ground with booking cooking-lessons, private transfers, hotels and much more for a trip that lasts in their heart forever. The many app interactions of customers prove that such additional service is appreciated.
When the final whistle sounded, EURO 2024 left a lasting impression on European football history. The event highlighted the best football skills in Europe and showed how combining Hospitality services can make fans' experiences better.
UEFA EURO 2024™ has turned out to be a big deal mixing sports and Hospitality in a way that grabbed millions of people's attention and created new benchmarks for the future. As we think about the next tournament, people will remember this one for a long time reminding us of the special things that happen when top-notch football meets top-notch hospitality.
Get some Hospitality vibes from UEFA EURO 2024™ here!
