In one simple video, The Wall Street Journal looks at where we are and what we need to do to get out of the Live Event lockdown

One of the reasons that we started the DAIMANI Journal in the midst of the Live Event lockdown was to be both a resource of relevant industry news and a source of positive encouragement as the official VIP Hospitality business fell into the gravest crisis in its history.

We continue to be proud cheerleaders for the business and for the unique benefits that attending Live Events in official VIP Hospitality have to offer. But we’re also not foaming-at-the-mouth crazies who’re going to put personal liberties ahead of any collective responsibility to society.

In that spirit, we share with you an 8-minute video produced by the Wall Street Journal that looks at the specific challenges that Live Events have to face up to. Now, you might think you know everything there is to know about coronavirus but this is a good-quality watch.

‘Social trust’ is the key to getting a return of those paying customers that underpin our business. We can’t win that social trust unless we understand completely what are the risks and can provide meaningful solutions.

One expert describes Live Events as ‘adult pre-school’ because of the quantity and quality of social interaction, touching and hugging that takes place.

And another sends the industry a positive message: how adaptable humans are, how there was a pre- and post-9/11 airport experience, and there will need to be something similar in our Live Event business too.

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Charlie Charters is a former rugby union official and sports marketing executive turned thriller writer whose debut book Bolt Action was published by Hodder & Stoughton in 2010.
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