Two important surveys to start your week with

If you read the statement by our CEO Max Mueller you will know that we are trying our best to get across all of the changes to the current Live Event schedule so we can provide our customers with the very best information. But it ain’t easy with so many events, so many moving parts and a global sense of uncertainty.

The good people at Ticketing Business have helped quantify this industry-wide fug by actually analysing the event inventory shown on Ticketmaster’s UK portal on March 19. In case you’re wondering, they’re using Ticketmaster, one of the biggest and best operators, as a proxy for the rest of the industry.

The relevant section of Ticketmaster’s portal can be seen here.

Ticketing Business found that of the 1,018 events listed, 96% are cancellations, events that have been rescheduled (with a date), or postponements (with no confirmed date).

Of the 283 events currently listed as Rescheduled (with a definite new date), around 60% have dates in the Northern Hemisphere summer. Whether those rescheduled dates actually materialise is part of the frustration.

Their full report can be found here

The second survey to cast your eyes over is the annual Red Torch analysis of the best-performing international federations as measured by their social media platforms and levels of engagement. Red Torch is a well-respected London-based sports marketing company and their analysis of the 35 international federations covers the calendar year from January 1 onwards.

All of us at DAIMANI were delighted to be associated with two of the events, the FIBA Basketball World Cup and Rugby World Cup as sales agents of the official VIP hospitality programme, that helped propel FIBA and World Rugby into first and second place in the rankings.

Highlights included:

  • FIBA remained 1st on Facebook, 2nd on Instagram and also climbed to 2nd on Twitter.
  • World Rugby ranked 2nd in the overall League Table and took the number one spot on Instagram.
  • Live streaming of the 2019 World Athletics Championships in Doha enabled World Athletics to climb 3 places to 1st place on YouTube.
  • The International Swimming Federation (FINA) made the biggest advance. Its 14-place jump in the overall ranking stemmed from the 2019 World Aquatics Championships.
  • The 2019-20 ISU Grand Prix of Figure Skating helped the International Skating Union (ISU) climb five places on YouTube and remain the top ranked winter IF.
The full report includes very detailed analysis of how Facebook, Instagram, Twitter and Youtube are interacting with the IOC-recognised international federations, and especially who’s making it work.
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Charlie Charters is a former rugby union official and sports marketing executive turned thriller writer whose debut book Bolt Action was published by Hodder & Stoughton in 2010.
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